Community members have until May 31st to vote for Live Earth Farm Discovery Program to receive funding for on-farm environmental education programs for local youth.
Watsonville, CA, May 20, 2015 – The Live Earth Farm Discovery Program is a finalist to receive funds through New Leaf Community Markets’ reusable grocery bag incentive program that supports local environmental non-profit organizations. Community members can vote online at www.newleaf.com/community/envirotokens/ through May 31st. If selected, shoppers at New Leaf’s Westside, Downtown, and Capitola store locations will have the option to donate their reusable bag credit to Live Earth Farm Discovery Program. Funds raised through the Envirotoken program will help LEFDP provide hands-on environmental education opportunities for local youth at Live Earth Farm, an organic family farm in Watsonville.
LEFDP reaches out to local youth and families, with an emphasis on underserved students, to provide experiential learning opportunities throughout the school year and during the summer. Participants learn about organic farming, local food systems, ecology, and nutrition. They leave the farm informed and inspired to be better stewards of the environment and their own health.
Whenever you reuse a grocery bag at New Leaf, you receive a 10¢ Envirotoken to donate to the non-profit of your choice. At the request of longtime customer, Ron Goodman, New Leaf started the Envirotoken program in 1993 with a twofold goal: to support local nonprofits working for the environment and conserve resources by encouraging recycling. Every May, at every New Leaf store, customers have the opportunity to vote for Envirotoken recipients for the coming year. These nonprofits are supported by our customers throughout the year and each time you use a reusable grocery bag. Giving back to the community, each time you shop.
New Leaf caters to their core with lots of organics. Back in the early 80s, New Leaf founder, Scott Roseman, upgraded a funky co-op to a well-run, community market—offering the Westside of Santa Cruz (and beyond) the healthiest food around. Today, they are seven markets and growing, and as the first B-Corp grocer in California, they continue to raise the bar for food stores everywhere.